Meet Miriam Rutherford - van Gisbergen - founder, inventor, educator and director of Safe T Sleep® International.

OHbaby! asks: What is the story behind your business?

I designed and developed the Safe T Sleep® Sleepwrap® to help prevent my own young, wriggly baby from creeping and suffocating and at a later developmental stage to give myself a few extra moments to attend to my aspiring mountaineering 9-month-old. I had nursed very young children who sustained severe and permanent brain damage from standing, climbing and falling from the cot/crib or bed. At the time I needed peace of mind for myself by ensuring safe, settled and comfortable sleeptime for my own first born.

OHbaby! asks: What is your business and what does it do/sell?

Safe T Sleep (NZ) Limited. 

The Safe T Sleep® Sleepwrap® baby wrap product is the best, practical, more versatile and economical baby wrap swaddle ‘arms up’ way to keep baby safer when sleeping.

Giving newborn to 2year olds all-natural movement, safe, comfortable and a more restful, longer sleep. Baby’s arms, legs, hips are free to move naturally yet safer from potentially dangerous and awkward baby sleeping positions and bed accidents. Peace of mind for parents.

Great for travelling, visiting, boating, camping and more. 

For even more peace of mind in the first six months use a Sleepwrap together with a little Safe T Sleep HEADwedge to help ensure baby develops a lovely shaped head.

Since Safe T Sleep's conception in 1976 and delivery onto the world market with the Sleepwrap in 1992, hundreds of thousands of babies worldwide have slept safely in the patented and *hospital clinically proven Safe T Sleep Sleepwrap with NO reported fatalities, cot accidents or injuries!

How the Sleepwrap® works:

The Sleepwrap wraps very securely around the mattress but just snugly and comfortably around baby’s torso up underneath the armpits, preventing awkward, dangerous baby sleeping positions, yet allowing all-natural movement. Baby’s arms, legs, hips are free to move naturally yet safe from baby bed and developmental accidents. Best baby sleep product.

The Sleepwrap simply goes over any modern or traditional swaddling, baby sleeping bags and any kind of sleepwear baby wears to bed. The Sleepwraps fit mattresses worldwide from bassinet to king sized beds, including bedside bed co-sleeper bassinets and everything in between. Choose your Sleepwrap according to the bed size you are using for baby. 

How the little Safe T Sleep® HEADwedge works:

To be used together with a Safe T Sleep Sleepwrap baby wrap. For young babies, under 6months. Helps prevent Flat/deformed Heads. For a safer baby and a lovely shaped head.

The little HEADwedge tucks well under the Safe T Sleep Sleepwrap to sit underneath baby’s shoulder and beside the head, alternating head position at each sleep.